One day when I was working getting the loads out for the day I got a call from one of my wholesalers. He informed me that he had to get rid of 8 pallets (400 bags of 40lb food) of food. The deal he would get me was buy 1 pallet and get one free. Wow what a great deal buy one 40lb premium food and get a 2nd for free!
After the day was done I sat done and pondered what I wanted to do with this food. The food was Premium Edge Lamb/Rice made by Diamond Pet Foods. It was a very premium food that rivaled Nutro, Natures Recipe and many other premium lines.
I liked the food because no one else really sold that line. That meant that if I could get that line moving then the customer would for sure come back to Goober to buy their food. I also knew that the food was very good and dogs would do well on it.
The next week I ran an ad that said if you buy 1 bag you get one free. I immediately started selling a lot of Premium Edge. That was the best deal in the area, and we have a lot of Pet Smarts and Petco's. The 8 pallets 400 bags went out in two weeks. Diamond called me and ask if I would extend the advertising( Goober was growing their brand) and they would let me have another 400 bags at the same deal.
I of course said that would be great! I netted about 150 clients from that deal.
All the other pet stores in the area could have gotten the same deal. They passed I didn't because of the great opportunity to help me get a lot more new clients. People in business tend to stay in one area and never look at other new ones.
That limits you and your business. Always look at deals and see if there is anyway to help grow your business, and maybe have a unique product to sell. This helps you get new clients and they tend to stay with you.
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Brett young
Owner/ CEO Roof Top Investment
Real Estate Investment
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